Golden State Dairy (Part 2)

Historians have documented that the Wiseman-designed Little Prospector character was perhaps the most important dairy industry innovation since God created the cow. He may have been small in stature, but he had a big, big love for milk and milk byproducts in their many forms. When the Little Prospector was out there shilling for Golden State Dairies, there was surely never a greater time to be lactose-tolerant.

Our little prospecting pal appeared on a variety of merchandising items (including the above pictured patch). And who wouldn't be proud to display him across the back of one's coat or jacket while watching friends and enemies turn green with envy?

The patches were probably given to employees of the Golden State Dairies to sew onto their work clothes. Here's an adult sized jacket with the Little Prospector patch attached:



Looks like the original owner of this jacket not only worked for the Golden State Dairy Company, but also helped out with the local Boy Scouts. Talk about multitasking!

Golden State Dairy Posts:
Part 1/Part 2/Part 3/Part 4/Part 5/Part 6/Part 7/Part 8